E-Promotions: The Value of E-mail Marketing

Accesible PDF image
Peer Reviewed icon Peer Reviewed
Author
Giannoni, Gerardo
Date issued
Jun 2000
Subject
Telecommunication
Category
Books
Recent improvements in the Internet are revolutionizing the way companies market their services. This book examines the effectiveness of e-mail promotion as a complement to marketing strategies used by booksellers.
Generative AI enabled