TY  - GEN
AU  - Giannoni, Gerardo
TI  - E-Promotions: The Value of E-mail Marketing
PY  - 2011
Y1  - 2011/05/05
DO  - 10.18235/0012308
AB  - Recent improvements in the Internet are revolutionizing the way companies market their services.  This book examines the effectiveness of e-mail promotion as a complement to marketing strategies used by booksellers.
UR  - https://doi.org/10.18235/0012308
ER  -