@misc{9420,
title = {E-Promotions: The Value of E-mail Marketing},
author = {Giannoni, Gerardo},
year = {2011},
doi = {10.18235/0012308},
abstract = {Recent improvements in the Internet are revolutionizing the way companies market their services.  This book examines the effectiveness of e-mail promotion as a complement to marketing strategies used by booksellers.},
url = {https://doi.org/10.18235/0012308}
}