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| dc.title | E-Promotions: The Value of E-mail Marketing |
| dc.contributor.author | Giannoni, Gerardo |
| dc.contributor.orgunit | Office of External Relations |
| dc.date.available | 2011-05-05T00:00:00 |
| dc.date.issue | 2000-06-01T00:00:00 |
| dc.description.abstract | Recent improvements in the Internet are revolutionizing the way companies market their services. This book examines the effectiveness of e-mail promotion as a complement to marketing strategies used by booksellers. |
| dc.format.extent | 93 |
| dc.identifier.doi | http://dx.doi.org/10.18235/0012308 |
| dc.identifier.isbn | 9781886938823 |
| dc.identifier.url | https://publications.iadb.org/publications/english/document/E-Promotions-The-Value-of-E-mail-Marketing.pdf |
| dc.language.iso | en |
| dc.medium | Adobe PDF |
| dc.publisher | Inter-American Development Bank |
| dc.subject | Telecommunication |
| dc.subject.keywords | Direct marketing; e-mail management; e-mail marketing; e-mail promotions; Internet; Web; interactive marketing strategies; technology; publications; online booksellers |
| dc.type | Books |
| idb.identifier.pubnumber | Books |