Research Insights: Can Behavioral Economics Help Overcome Vaccine Hesitancy?
Date issued
Aug 2025
Subject
Behavioral Economics;
Vaccination;
Trust;
Public Health;
Social Norm;
Behavioral Science;
Gender;
Health;
Population Aging
JEL code
D01 - Microeconomic Behavior: Underlying Principles;
I12 - Health Behavior
Country
Colombia
Category
Catalogs and Brochures
A large-scale SMS-based campaign in Cali, Colombia, featuring tailored messages addressing key behavioral barriers, increased HPV vaccine uptake by 34% to 55%. Increasing confidence in the vaccine and providing reliable information are the most effective strategies to enhance HPV vaccination uptake. The intervention achieved high cost-effectiveness, generating USD 3.6 to USD 5.75 per dollar spent.
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