TY  - GEN
AU  - Díaz, Lina M.
AU  - Martínez Villarreal, Déborah
AU  - Márquez, Karina
AU  - Scartascini, Carlos
TI  - Research Insights: Can Behavioral Economics Help Overcome Vaccine Hesitancy?
PY  - 2025
Y1  - 2025/08/18
DO  - 10.18235/0013649
AB  - A large-scale SMS-based campaign in Cali, Colombia, featuring tailored messages addressing key behavioral barriers, increased HPV vaccine uptake by 34% to 55%. Increasing confidence in the vaccine and providing reliable information are the most effective strategies to enhance HPV vaccination uptake. The intervention achieved high cost-effectiveness, generating USD 3.6 to USD 5.75 per dollar spent.
UR  - https://doi.org/10.18235/0013649
ER  -