@misc{36939,
title = {Research Insights: Can Behavioral Economics Help Overcome Vaccine Hesitancy?},
author = {Díaz, Lina M. and Martínez Villarreal, Déborah and Márquez, Karina and Scartascini, Carlos},
year = {2025},
doi = {10.18235/0013649},
abstract = {A large-scale SMS-based campaign in Cali, Colombia, featuring tailored messages addressing key behavioral barriers, increased HPV vaccine uptake by 34% to 55%. Increasing confidence in the vaccine and providing reliable information are the most effective strategies to enhance HPV vaccination uptake. The intervention achieved high cost-effectiveness, generating USD 3.6 to USD 5.75 per dollar spent.},
url = {https://doi.org/10.18235/0013649}
}