Research Insights: Indirect Strategies Might Be a Better Way to Address Data Privacy Issues
Peer Reviewed
Date issued
Apr 2021
Publication
Subject
Coronavirus;
Pandemic;
Information Privacy;
Mobile App;
Contact Tracing
JEL code
I12 - Health Behavior;
D91 - Intertemporal Household Choice • Life Cycle Models and Saving;
D62 - Externalities;
D90 - Intertemporal Choice: General
Country
Mexico
Category
Catalogs and Brochures
Willingness to download health applications could be increased by addressing data privacy concerns indirectly. In Mexico, a survey experiment explored different priming prompts and their effect on willingness to download a diagnostic and tracing app. The survey experiment revealed that mentioning government efforts on data privacy can backfire. Surprisingly, reminding people of social media's usefulness did not affect people's willingness to download the app.
