Research Insights: Indirect Strategies Might Be a Better Way to Address Data Privacy Issues

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Apr 2021
Willingness to download health applications could be increased by addressing data privacy concerns indirectly. In Mexico, a survey experiment explored different priming prompts and their effect on willingness to download a diagnostic and tracing app. The survey experiment revealed that mentioning government efforts on data privacy can backfire. Surprisingly, reminding people of social media's usefulness did not affect people's willingness to download the app.