Inter-American Development Bank Cultural Center Annual Report 2007
Inter-American Development Bank (IDB)
This report summarizes the activities of the IDB Cultural Center in 2007. Throughout 2007 the IDB Cultural Center steered its efforts towards supporting and consolidating the Bank's strategic concept of "bringing opportunities to the majority," that was launched in June of 2006 by IDB President Luis Alberto Moreno. As a result, all programs and activities of the Cultural Center were realigned with this objective, repositioning the Bank among its audiences, and the clients it serves. Also in 2007, there was a 20% increase in media coverage of all of the Center's programs, and increased public interest in the IDB as a result.