Tourism and Nation Branding: Trends and Digital Strategies: Art, Culture and New Technologies in Latin America and the Caribbean
Peer Reviewed
Date issued
Jun 2022
Subject
Tourism;
Branding;
Digital Technology;
Coronavirus;
Art and Culture;
Creativity;
Exponential Technology;
Science and Technology;
Pandemic;
Digital Strategy;
Digital Transformation;
Cultural Activities;
Technological Innovation;
Travel Tech
JEL code
Z10 - Cultural Economics • Economic Sociology • Economic Anthropology: General
Country
Argentina;
Bahamas;
Barbados;
Belize;
Bolivia;
Brazil;
Chile;
Colombia;
Costa Rica;
Dominican Republic;
Ecuador;
El Salvador;
Guatemala;
Guyana;
Honduras;
Jamaica;
Mexico;
Nicaragua;
Panama;
Paraguay;
Peru;
Suriname;
Trinidad and Tobago;
Uruguay;
Venezuela
Category
Learning Materials
This document touches upon the challenges and possibilities between tourism and cultural and creative industries in Latin America and the Caribbean and the ways in which they are connected. It analyzes their situation within the COVID-19 crisis with the intention of understanding their global context and creating new lines of action that may be associated with technological innovation.
