Tourism and Nation Branding: Trends and Digital Strategies: Art, Culture and New Technologies in Latin America and the Caribbean

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Author
Lossio Chávez, Félix
Date issued
Jun 2022
Editor
Carrión Castro, Jorge;
Prada, Eliana;
Luzardo, Alejandra;
Villers, Andrea;
Gil Gómez, Isabel;
Zaldívar, Trinidad
This document touches upon the challenges and possibilities between tourism and cultural and creative industries in Latin America and the Caribbean and the ways in which they are connected. It analyzes their situation within the COVID-19 crisis with the intention of understanding their global context and creating new lines of action that may be associated with technological innovation.