Research Insights: How Can the Full Potential of Telemedicine Be Unlocked?

An intervention in Argentina that sent periodic emails to households about available telemedicine services effectively increased the adoption of and demand for telemedicine. Patients who were part of the intervention were significantly more likely to use telemedicine services. The number of virtual consultations by the group that received the email intervention was six times larger than those of the control group after eight months. The study found that the intervention had lasting effects, suggesting that getting patients to try telemedicine for the first time can lead to continued use over time.