IDBtv: Positioning the Inter-American Development Bank as the Premier Source of Information on Development Issues in Latin America and the Caribbean (LAC)

Oct 2009
IDBtv creates television programming on economic and social development issues in the region and distributes it through partnerships with television outlets in Latin America, the Caribbean and the United States. Content produced by IDBtv is aired on more than 125 television channels. Through a partnership with CNN and TV stations in the region, IDBtv productions bring news about IDB programs and policy priorities to millions of households in 200 countries. Through this programming, IDBtv has helped to position the Bank with decision makers, opinion leaders, and the general public, as one of the greatest sources of information on development issues on the region.