Mi Tienda: Establishing an Integrated Rural Supply Network in Mexico
Mi Tienda provides door-to-door supply of grocery and basic products, as well as financing for merchandise purchase and business expansion to stores in rural communities with up to 5,000 inhabitants. The company also offers a comprehensive training and assistance program to stores that participate in the company's affiliation program, which has the goal of improving their operations, productivity, and returns. Stores incur no costs to affiliate, but are expected to increase purchases from Mi Tienda and adopt the company's image. Mi Tienda plans to establish 25 distribution cells in central Mexico, through which products and consultation services can be delivered to 25,000 stores.