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dc.titleA Firm-Level Approach to Majority Market Business: Private Sector Mapping Project
dc.contributor.authorNetherlands Development Organization
dc.contributor.authorInter-American Development Bank
dc.contributor.orgunitOpportunities for the Majority Sector
dc.date.available2011-02-11T00:00:00
dc.date.issue2008-03-31T00:00:00
dc.description.abstractThe Private Sector Mapping Project takes a closer look at the current motives, strategies, incentives, obstacles, and benefits as perceived by firms to enter untapped majority markets.
dc.identifier.doihttp://dx.doi.org/10.18235/0008559
dc.identifier.urlhttps://publications.iadb.org/publications/english/document/A-Firm-Level-Approach-to-Majority-Market-Business-Private-Sector-Mapping-Project.pdf
dc.language.isoen
dc.mediumAdobe PDF
dc.publisherInter-American Development Bank
dc.subjectFinancial Sector
dc.subjectFinancial Service
dc.subjectPublic Utility
dc.subjectSocial Development
dc.subjectPoverty
dc.subject.keywordsmaking the market work for the poor;Opportunities the majority;private sector;low-income sectors.;business models;base of the pyramid;IDB;bottom of the pyramid;inclusion
dc.typeTechnical Notes
idb.identifier.pubnumberTechnical Notes
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