Behavioral Economics Toolkit: The Case of HPV Vaccination in Colombia

In this toolkit, you will learn about an intervention designed to increase HPV vaccination rates in Bogota by following the steps of the IDB Behavioral Economics Group methodology: define, diagnose, design, and test. This guide will explain in detail why we chose the population we intervened in, the behavioral barriers we found, and the designs that proved more helpful for this intervention. This toolkit also aims to give practitioners and policymakers the tools to design interventions informed by behavioral economics to increase HPV vaccinations in their area.