Affordable Appliances for Paraguayan Microentrepreneurs

Jun 2013
Grupo Electroban SAECA (Electroban) is a Paraguayan retail company that commercializes appliances and home products in base of the pyramid (BOP) segments of the population in the country. The company sells energy- efficient appliances, productive assets such as agricultural tools, and sturdy furniture, and offers financing with flexible repayment schedules to low-income individuals and microentrepreneurs.