Study of Social Entrepreneurship and Innovation Ecosystems in South East and East Asian Countries: Case Study: Earth and People, China
Japan Research Institute; Multilateral Investment Fund
This report consolidates the key findings from a series of in-depth country-level studies on social entrepreneurship and innovation ecosystems in China, presenting the case study of Earth and People. Earth & People produces and sells organic tea by establishing a traceability system, branding the producers and creating a community of its advocates via SNS. It belongs to the new generation of social enterprises in China.