A Rising US$ 750 Billion Market: Unlocking Opportunities at the Base of the Pyramid in Latin America and the Caribbean
Azevedo, Viviane; Baigun, Alejandra; Bouillon, César P.; Duke, Duncan; Gallardo Montoya, María Lourdes
The report answers the question, how has Latin America and the Caribbean's market at the BOP changed during recent years? Using national household and expenditure surveys, the report presents data on BOP market size, socioeconomic characteristics, market segments, expenditure patterns, and demand-related factors. It also provides insights into what the region's BOP consumers want and identifies underserved markets and business opportunities. Finally, the report examines the supply side of BOP markets and analyzes what types of business models, distribution channels, and input sources have enabled enterprises to successfully engage the Latin American and the Caribbean BOP market.