Multilatinas to Global Latinas: The New Latin American Multinationals
Casanova, Lourdes; Golstein, Andrea; Almeida, André; Fraser, Matthew; Molina, Ramón; Hoeber, Henning; Arruda, Carlos
The goal of this document is to provide a comparative analysis of the motivating drivers and strategies behind the internationalization strategies of Global Latinas operating in a diverse range of sectors. This document seeks to answer three main questions: first, about what lies behind the emergence of Global Latinas?; second, about which internationalization strategies?; and third, about which are the unique characteristics that differentiate these firms from multinational corporations from developed economies?