Sep 2014
Author(s): Kayser, Olivier;Klarsfeld, Lucie;Brossard, Simon
Broadband has a potential impact on the base of the pyramid (BOP), a segment of the population previously excluded from markets, and which lacks access to quality goods and services. Broadband…
Mar 2008
Author(s): Netherlands Development Organization;Inter American Development Bank
The Private Sector Mapping Project takes a closer look at the current motives, strategies, incentives, obstacles, and benefits as perceived by firms to enter untapped majority markets.