The Broadband Effect: Enhancing Market-based Solutions for the Base of the Pyramid
Sep 2014
Author(s): Kayser, Olivier;Klarsfeld, Lucie;Brossard, Simon
Broadband has a potential impact on the base of the pyramid (BOP), a segment of the population previously excluded from markets, and which lacks access to quality goods and services. Broadband…
A Firm-Level Approach to Majority Market Business: Private Sector Mapping Project
Mar 2008
Author(s): Netherlands Development Organization;Inter American Development Bank
The Private Sector Mapping Project takes a closer look at the current motives, strategies, incentives, obstacles, and benefits as perceived by firms to enter untapped majority markets.
Un enfoque empresarial sobre negocios con el mercado de la mayoría: Proyecto mapeo del sector privado
Mar 2008
Author(s): Servicio Holandés de Cooperación al Desarrollo (SNV);Banco Interamericano de Desarrollo
El Proyecto Mapeo del Sector Privado (MSP) constituye un esfuerzo inédito para recopilar información de primera mano de las personas que toman las decisiones en el sector privado y así comprender…