Multilatinas to Global Latinas: The New Latin American Multinationals
Autor
Golstein, Andrea;
Almeida, André;
Fraser, Matthew;
Molina, Ramón;
Hoeber, Henning;
Arruda, Carlos
Date
Jan 2009
The goal of this document is to provide a comparative analysis of the motivating drivers and strategies behind the internationalization strategies of Global Latinas operating in a diverse range of sectors. This document seeks to answer three main questions: first, about what lies behind the emergence of Global Latinas?; second, about which internationalization strategies?; and third, about which are the unique characteristics that differentiate these firms from multinational corporations from developed economies?