Mi Tienda's Innovative Rural Supply Network
Date
Jan 2010
Small, family-run grocery stores, known as tiendas de abarrotes, are essential for supplying basic goods and services in thousands of low-income rural communities in Mexico.These stores are convenient -many are open 24 hours a day -but they normally charge higher prices than supermarkets and other large retailers in big cities, because of their reduced economies of scale and higher associated transportation costs.
Mi Tienda, a Mexican company sponsored by private Mexican and international social investors, is dedicated to improving the lives of low-income families, enhancing the efficiency of the rural supply chain, and increasing the sales and productivity of small family-owned rural grocery stores. Providing door-to-door supply of basic products, as well as consultancy and training services, Mi Tienda focuses on benefiting small grocery stores in communities with populations of less than 5,000 inhabitants.
Mi Tienda, a Mexican company sponsored by private Mexican and international social investors, is dedicated to improving the lives of low-income families, enhancing the efficiency of the rural supply chain, and increasing the sales and productivity of small family-owned rural grocery stores. Providing door-to-door supply of basic products, as well as consultancy and training services, Mi Tienda focuses on benefiting small grocery stores in communities with populations of less than 5,000 inhabitants.
