TY  - GEN
AU  - Casanova, Lourdes
AU  - Golstein, Andrea
AU  - Almeida, André
AU  - Fraser, Matthew
AU  - Molina, Ramón
AU  - Hoeber, Henning
AU  - Arruda, Carlos
TI  - From Multilatinas to Global Latinas: The New Latin American Multinationals (Compilation Case Studies)
PY  - 2012
Y1  - 2012/02/14
DO  - 10.18235/0012383
AB  - The goal of this document is to provide a comparative analysis of the motivating drivers and strategies behind the internationalization strategies of Global Latinas operating in a diverse range of sectors. This document seeks to answer three main questions: first, about what lies behind the emergence of Global Latinas?; second, about which internationalization strategies?; and third, about which are the unique characteristics that differentiate these firms from multinational corporations from developed economies?
UR  - https://doi.org/10.18235/0012383
ER  -