TY - GEN AU - Lossio Chávez, Félix ED - Carrión Castro, Jorge ED - Prada, Eliana ED - Luzardo, Alejandra ED - Villers, Andrea ED - Gil Gómez, Isabel ED - Zaldívar, Trinidad TI - Tourism and Nation Branding: Trends and Digital Strategies: Art, Culture and New Technologies in Latin America and the Caribbean PY - 2022 Y1 - 2022/06/16 DO - 10.18235/0004301 AB - This document touches upon the challenges and possibilities between tourism and cultural and creative industries in Latin America and the Caribbean and the ways in which they are connected. It analyzes their situation within the COVID-19 crisis with the intention of understanding their global context and creating new lines of action that may be associated with technological innovation. UR - https://doi.org/10.18235/0004301 ER -