TY  - GEN
AU  - Martínez Villarreal, Déborah
AU  - Parilli, Cristina
AU  - Rojas Méndez, Ana María
AU  - Scartascini, Carlos
AU  - Simpser, Alberto
TI  - Do You Have COVID-19?: How to Increase the Use of Diagnostic and Contact-Tracing Apps
PY  - 2021
Y1  - 2021/03/25
DO  - 10.18235/0003131
AB  - Diagnostic and contact tracing apps are an important weapon against contagion during a pandemic. We study how the content of the messages used to promote the apps influences adoption by conducting a survey experiment on approximately 23,000 Mexican adults. Respondents were randomly assigned to one of three different prompts, or a control condition, before stating their willingness to adopt a diagnostic app and contact-tracing app. The prompt emphasizing government efforts to ensure data privacy, which has been one of the most common strategies, reduced willingness to adopt the diagnostic app by about 4 percentage points and the contact tracing app by 3 percentage points. An effective app promotion policy must understand individuals' reservations and be wary of unintended reactions to naive reassurances.
UR  - https://doi.org/10.18235/0003131
ER  -