TY  - GEN
AU  - Azevedo, Viviane
AU  - Baigun, Alejandra
AU  - Bouillon, César P.
AU  - Duke, Duncan
AU  - Gallardo Montoya, María Lourdes
TI  - A Rising US$ 750 Billion Market: Unlocking Opportunities at the Base of the Pyramid in Latin America and the Caribbean
PY  - 2015
Y1  - 2015/07/01
DO  - 10.18235/0000031
AB  - The report answers the question, how has Latin America and the Caribbean's market at the BOP changed during recent years? Using national household and expenditure surveys, the report presents data on BOP market size, socioeconomic characteristics, market segments, expenditure patterns, and demand-related factors. It also provides insights into what the region's BOP consumers want and identifies underserved markets and business opportunities. Finally, the report examines the supply side of BOP markets and analyzes what types of business models, distribution channels, and input sources have enabled enterprises to successfully engage the Latin American and the Caribbean BOP market.
UR  - https://doi.org/10.18235/0000031
ER  -