@misc{9495,
title = {From Multilatinas to Global Latinas: The New Latin American Multinationals (Compilation Case Studies)},
author = {Casanova, Lourdes and Golstein, Andrea and Almeida, André and Fraser, Matthew and Molina, Ramón and Hoeber, Henning and Arruda, Carlos},
year = {2012},
doi = {10.18235/0012383},
abstract = {The goal of this document is to provide a comparative analysis of the motivating drivers and strategies behind the internationalization strategies of Global Latinas operating in a diverse range of sectors. This document seeks to answer three main questions: first, about what lies behind the emergence of Global Latinas?; second, about which internationalization strategies?; and third, about which are the unique characteristics that differentiate these firms from multinational corporations from developed economies?},
url = {https://doi.org/10.18235/0012383}
}