@misc{29916,
title = {Do You Have COVID-19?: How to Increase the Use of Diagnostic and Contact-Tracing Apps},
author = {Martínez Villarreal, Déborah and Parilli, Cristina and Rojas Méndez, Ana María and Scartascini, Carlos and Simpser, Alberto},
year = {2021},
doi = {10.18235/0003131},
abstract = {Diagnostic and contact tracing apps are an important weapon against contagion during a pandemic. We study how the content of the messages used to promote the apps influences adoption by conducting a survey experiment on approximately 23,000 Mexican adults. Respondents were randomly assigned to one of three different prompts, or a control condition, before stating their willingness to adopt a diagnostic app and contact-tracing app. The prompt emphasizing government efforts to ensure data privacy, which has been one of the most common strategies, reduced willingness to adopt the diagnostic app by about 4 percentage points and the contact tracing app by 3 percentage points. An effective app promotion policy must understand individuals' reservations and be wary of unintended reactions to naive reassurances.},
url = {https://doi.org/10.18235/0003131}
}