@misc{10096,
title = {A Firm-Level Approach to Majority Market Business: Private Sector Mapping Project},
author = {Netherlands Development Organization and Inter-American Development Bank},
year = {2011},
doi = {10.18235/0008559},
abstract = {The Private Sector Mapping Project takes a closer look at the current motives, strategies, incentives, obstacles, and benefits as perceived by firms to enter untapped majority markets.},
url = {https://doi.org/10.18235/0008559}
}